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8 Contents BizEd JULY/AUGUST 2009 VOLUME VIII, ISSUE 4 58 SPECIAL FOCUS: SUSTAINABILITY 24 FEATURES DEPARTMENTS 6 From the Editors 8 Headlines 52 Research 58 Technology 62 Your Turn 64 Bookshelf 66 Calendar 68 Classifieds 72 Spotlight Cover photo by Malyszko Photography 18 'The Human Side of Finance' María Otero of ACCION International knows that microfinance is no small matter. 24 Converging on Green Cornell's Stuart L. Hart argues that green technology at the base of the pyramid represents the future of sustainability. 30 Toward Sustainable Change The Aspen Institute's Judith Samuelson calls for sustainability in the b-school curriculum. 36 Defining Social Entrepreneurship The discipline of social entrepre- neurship needs clearer parameters, say Dianne H.B. Welsh and Norris Krueger of UNC-Greensboro. 38 Grassroots Efforts More business students are taking the lead to bring sustainability issues to campus. 44 Ready or Not, Here Comes IFRS The accounting profession is enjoying new prestige but looks ahead to fresh challenges, including the conversion to international standards. 46 Accounting's New Cachet Turmoil in the business world makes accounting glamorous again. 49 Bean Counters and Bean Sprouters The IMA's Jeffrey Thomson calls for more "management accountants" to help companies determine their futures. BizEd JULY/AUGUST 2009 1