Issue link: https://www.e-digitaleditions.com/i/56535
Toward by Judith Samuelson were successful at making real changes? From my perspective, this is the acid test: In a world that is crying out for innovative and principled leaders, can they and will they come from business? It is obvious to even the T oday's business schools are under the microscope of public opinion. Many critics, including business schools' own faculty, are calling for reform. A genera- tion from now, will we be able to look back and say we Sustainable Change most casual observer that trust in business is plunging to new lows just when markets are being radically reshaped by a variety of forces: the econom- ic crisis, global tensions, energy and healthcare costs, water scar- city, carbon pricing, the growing dominance of China, growth in poverty, green consumers, and NGO watchdogs empowered by the Internet. To deal with these realities, the best leaders will have a global mindset and great facility with nonmarket forces. They will be able to manage to multiple objectives. They will exercise judgment, manage risks, and take a long-term view. Are business schools up to the task of producing such leaders? At the Aspen Institute Center for Business Education (Aspen CBE), we believe business schools only will be able to prepare students for the transformed market if they make three mission- critical investments in knowledge and practice. These investments will require them to: 30 BizEd JULY/AUGUST 2009 To teach students how to operate in today's volatile world, business schools must integrate social innovation and sustainability into the core curriculum.