Issue link: https://www.e-digitaleditions.com/i/58063
Spotlight Goizueta doctoral students Jane Thayer (left) and Rachna Prakash chat in front of "LOVE," a six-part serigraph by Robert Indiana. Indiana's work is one of 180 artworks donated to the Goizueta Business School by Ron and Barbara Balser. Other artists whose work is in the collection include Braque, Chagall, Lichtenstein, Oldenburg, Picasso, Rauschenberg, Tamayo, Lipchitz, Murakami, and Warhol. The art collection has given the Goizueta Business School new vis- ibility in the community. The school held no grand opening or reception, but word soon spread about the presence of such a significant collec- tion of artwork at such an unexpect- ed location. High school teachers have started to bring their students to the school for art field trips, and "AN AWARENESS AND APPRECIATION FOR ART AND EMBRACING DIVERSITY ARE ALL PART OF ONE'S EDUCATION." —Barbara Balser, Donor undergraduate art history majors come to the school to view the col- lection. Administrators, faculty, and students have been delighted with the impact the art collection has made on both the school and community. Already there has been one con- Bringing Art to Business Donors add a new perspective at Goizueta with a gift of original 20th-century works of art. Students at Emory University's Goizueta Business School in Atlanta, Geor- gia, aren't just getting an education in business—they're also getting an education in original art. After donors made a gift to the school of 180 original works of art by artists ranging from Picasso and Dali to Miró and Hockney, Goizueta has turned its common rooms, offices, 72 BizEd MARCH/APRIL 2007 and hallways into havens for 20th- century art. Ron and Barbara Balser donated the diverse collection for the new Goizueta Foundation Center for Research and Doctoral Education, a $33.4 million, 90,000-square- foot building that houses the Ph.D. program, executive education offer- ings, and administrative offices. troversial moment: After much dis- cussion, a nude was moved from the admissions office to a less traf- ficked area, to avoid providing an undue shock to first-time visitors. But that kind of debate is just what the Balsers had in mind when they donated the artwork to the school. The couple shares a firm belief that it takes more than business know- how for students to become true business leaders. "An awareness and appreciation for art and embracing diversity are all part of one's education," says Barbara Balser. "It's more than just a degree—it's a lifestyle." ■ z