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'' TheFinancialTimes gives my students a global perspective that no other journal can. – RufusWaters, Professor of Finance &International Business California State University, Fresno '' The newEducationProgram fromthe FinancialTimes A powerful combination of print and online news resources– at huge discounts. Students at more than 500 colleges across North America subscribe to the Financial Times. Professors teaching all levels– from undergraduates, to MBAs and executives– tell us how much they value the FT's unmatched global business coverage and thought-provoking analysis. They use it in class to: • Promote global awareness and perspectives • Relate class concepts to the real world • Keep students engaged and up-to-date Now including FT.com In-Depth (Level1). New for 2003, each subscription now includes access to valuable online content and tools, including searchable archives, breaking news, special reports, and more. Available at substantial student discounts and at no additional cost for professors! Discover how the Financial Times can enhance your students' learning experience– at 75% discounts for students and educational institutions ( just 32¢ per issue). Please visit www.FTprofessor.com. Professors: get a one-year print and online subscription when seven students sign up! Call (800) 628-0007 to get started today. For customized programs, please contact our Director of Education: Mindy.Hull@ft.com, tel (415) 409-2481. In 1975, Graves explained the printing press to his sons, Earl "Butch" Graves, Michael, and Johnny. Now all three hold executive positions with- in Earl G. Graves Publishing. lenged by what we learn. And of course, we also socialize with each other and find out what the others have in mind. When I'm talking to the chairman of AT&T and my company's doing $50 million a year, I know that's not even the size of one of his small divisions, but my problems are no different than his. One problem everybody has is personnel, whether they're working at a magazine, an airline, or a hospital. You've got to get good people, you've got to keep them, and you've got to challenge them. When all the jobs go off- shore, you've got to wonder what will happen in this coun- try to the lower income person who's not fully educated. We sit there and discuss these things at board meetings. You mentioned the recent questions about integrity on corporate boards. Is there anything business schools can do to reinforce integrity in the workplace? Ethics have to be taught to young people from the very beginning.Many young people seemto have an attitude that says, "I want to work for one of these companies where I can move high up andmakemillions of dollars and get away with something." John McArthur, the former dean of Harvard Business School, was talking to me about something that happened during the days of Michael Milliken in the 1980s. When he interviewed students about what they thought about the corruption within corporations, the students were horrified—not about the corruption, but because the corpo- rations were stupid enough to get caught! Hello! We're not supposed to be doing this. It's time to have a course about ethics, about the right and wrong way to run a business. Students need to know there's no easy path to success. If you could go back and do something differently with one part of your life or education, what would it be? If I had it to do over again and I had the time, I would go to law school, because at the end of the day, it's really all about the law. Law affects everything. We owned radio sta- tions and we owned a Pepsi-Cola franchise, and each of those businesses had its own government regulations. At Pepsi- Cola, there was legislation about what to do with the cans. When we were going out to buy radio stations, we would have to interview a couple hundred people, then document that we really took the pulse of the community. But I'm very satisfied about life in general and everything that has to do with my family. My family is my No. 1 accomplishment. ■ z 26 BizEd MARCH/APRIL 2004 includes Online Access! Now