Issue link: https://www.e-digitaleditions.com/i/61383
Headlines Global Education Foundation Approved tify challenges and opportunities for management education globally, as well as to advance the quality, con- tent, and development of business school programs and prac- tices. The foundation will be guided by a single board of directors: five from efmd, five from AACSB, and five to be ap- pointed has approved the formation of the Global Foundation for Manage- ment Education (GFME) to ad- vance the quality of management education worldwide. The founda- tion will be a joint initiative be- tween AACSB and the European Foundation for Management Edu- cation (efmd). The mission of GFME is to iden- AACSB International's board of directors AACSB will contribute $25,000 annually to GFME, as well as staff time. Fund-raising initiatives will help support operations, research, and advocacy programs. An initial board meeting is planned for April at the AACSB International Confer- ence and Annual Meeting in April. The target date for establishing GFME-North America and GFME- Europe is July. tion, both efmd and 10 BizEd MARCH/APRIL 2004 three years of opera- and North America. During the first jointly to rep- resent perspec- tives outside of Western Europe ICAM Update Three top executives from international corporations will present their insights at the plenary sessions of AACSB International's 2004 International Conference and Annual meeting. The conference will be held April 18 through 20 at the Palais des Congrès de Montréal in Quebec. Paul Desmarais Jr., chairman of Power Corporation of Canada, will address ethical chal- lenges in the corporate world and how they relate to business schools. Freddy Van den Spiegel, chief economist for the Fortis Bank in Belgium, will assess the current and future outlook for the world economy. Rick Belluzo, formerly president of Microsoft and now head of Quantum Corporation, will outline what corporations look for when hiring business school graduates. Other sessions will address learning initiatives, strategic management, and changing curriculum. Confer- ence attendees also will receive updates from AACSB officers, the Ethics Education Task Force, and the New Is- sues Committee. For more information about the conference, visit the association's Web site at www.aacsb.edu. Competing for Job Applicants If you're a company that's traditionally seen as female-oriented, how do you attract men as job applicants? For that matter, how do you interest top candidates, male or female, in apply- ing to your company? Cosmetics giant L'Oréal has turned to the non- traditional method of using business games to get students involved in the company in fun, creative ways. One game, the L'Oréal e-Strat Challenge, is aimed at engineers, financial and business analysts and men—people who might not auto- matically think of L'Oréal as a po- tential employer. In this worldwide online business and strategy compe- tition, 1,000 three-person teams compete for seven weeks for the chance to "sell" their fictional com- panies to senior L'Oréal executives. More than 25,000 students have competed since the competition was launched in 2000; almost 70 e-Strat players have been recruited by L'Oréal over that period of time. The second competition, the L'OréalMarketing Award, is an inter- active game in which students act as sources executive vice president of The L'Oreal Group, "Both L'Oréal business games serve as excellent re- cruiting tools internationally. They help illustrate the specific characteris- tics of cosmetics markets—they are highly competitive, with products demanding a special sensitivity to our market. This is an opportunity for us to spot the best talents and attract them to L'Oréal." international marketing brand managers trying to develop a new marketing strategy for a new range of products. It is designed to appeal to creative students in economics and marketing programs during their last two years of study. Since the game's launch in 1993, more than 11,000 business students have participated, vying for a chance to go to the inter- national finals in Paris inMay. For the 2004 finals, students from 25 coun- tries will be competing for more than 16,000 in prize money. The competi- tion gives L'Oréal recruiters a chance to meet with candidates who might serve as brandmanagers in the future, since recruiters and brand managers interact with students an average of five times during the competition. Says François Vachey, human re-