Issue link: https://www.e-digitaleditions.com/i/774819
Additional Topics & Workshops "Viral Business: Inspiring Customer Loyalty" Johnny 'Cupcakes' Earle, The Creator of the World's First T-Shirt Bakery Founded by entrepreneur Johnny Earle, Johnny Cupcakes has grown from a "joke" to a multimillion dollar T-shirt brand driven by a community of worldwide collectors. With each new launch, the hysteria around 'Johnny Cupcakes' continues to conquer the globe. The reaction goes from 10-block queues as anxious fans await for the shop to open to Cupcake tattoos. Yes, perma- nent ones. In this awe-inducing presenta- tion, Earle will educate you on how to create a wave of loyalty and obsession around your products, your business and within your teams through the power of social media and experiential branding. Key takeaways include how to stand out in a saturated market and make your fi rst impression count; tips on creating employ- ee, team and consumer experiences that people shout about; and taking existing genius and growing it! "Hiring and Compensating Salespeople" Joe Ellers, Director of Palmetto Associates Consulting/Training Firm When it comes to hiring salespeople, there are some factors that you cannot control—like the fact that a lot of people who appear to be good, really aren't. "The key to hiring success in sales is focusing on what you can control," says longtime sales consultant and FEDA Friend Joe Ellers. "We can be clear on the job we have and try to hire people with those skills. We can provide new hires with appropriate structure at the beginning to help them suc- ceed. We can create a real sales training territory so that we can hire for an easier assignment. We can pay for what we want." From material handling to electron- ics, Ellers has collaborated with a number Special Breakfast Speaker Thursday, April 6 The Annual Members Meeting (Sponsored by InSinkErator and Metro) "Foodservice Equipment & Supplies Distribution: A Closer Look" How did the top 100 foodservice equipment and supplies dealers fare in 2016? Which dealers grew the most? Were there any new compa- nies in the top 100? FE&S' Editorial Director Joe Carbonara will answer these questions and discuss recent trends among the top 100 dealers as he provides a sneak peek of the magazine's 2017 Distribution Gi- ants study during the FEDA Mem- bers Only Breakfast. of distribution associations to provide specialized training to their memberships, including serving as a presenter for FEDA's popular Box Lunch Sales Training Seminar at The NAFEM Show. In this presentation, he'll cover the must do's that make up the process of effectively hiring salespeople, discuss compensation strategies perfected in other industries and share data on what you should expect to pay for a quality hire in today's market. "The Five Things Every CEO Should be Able to Do From Their Phone" Beth Ziesenis, Your Own Personal Nerdy Best Friend You carry around a mobile device that is more powerful than the computers that helped put a man on the moon in 1969, but are you making the most of it? Led by technology consultant and self-proclaimed nerd Beth Z, this session will help you dis- cover tech tools that you can use from your mobile device to make you more effi cient, connected and organized. Engage custom- ers. Stay connected to colleagues. Man- age your email. Work on projects. Keep your life organized---all from the palm of your hand. BONUS: Collaborate with your colleagues in a lively competition to create the perfect mobile device home screen! "How to Structure a Winning Sales Department" Don Buttrey, President of Sales Profes- sional Training Inc. Over the past fi ve years, many industrial distributors have awakened and restruc- tured their sales team. Some of that restruc- turing has been organizational—territory sizing, manpower correction, leadership realignment, CRM systems and reporting accountability. Much has been focused on directing and equipping the frontline sales team to be more effective in every customer interaction. But according to the author of The SELL Process, Don Buttrey, winning starts with effective leadership. That's the focus of this workshop, helping sales lead- ers lead their organizations with clarity and conviction. You will leave with lots of take- home value on the structure, tools and disci- plines required to win in today's economy. Take the fi rst step toward establishing your- self as a leader and a coach—as opposed to a cheerleader or dictator!