Issue link: https://www.e-digitaleditions.com/i/850474
July/August 2017 3 www.feda.com C O V E R S T O R Y July/August 2017 F E A T U R E S 4 President's Message "Advocacy is at the Core" 6 Industry Insights "Member-Driven Strategic Plan will Target Channel Unity" 8 Association Highlights "Something New and Different for FEDA in 2018" 12 Mobile Sites vs Responsive Design The Pros, the Cons and Lots of Information to Help You Decide which Option is the Best Fit for Your Business. 14 How Often Do You Measure Your Lines Per Order? If You Want to Develop an Add-on Sales Mentality, Make This a Priority, says Distribution Expert Jason Bader 16 WHY I ATTEND! Highlights from the 2017 FEDA Convention Featuring Lots of Photos and a Very Special Article from Assistant Convention Chair Keith Kidwell 18 The New ABCs of Selling 3 Simple Exercises that You Can Do Now to Improve Your Chances of Infl uencing People Beyond the Sale 22 The Power of Debriefing The Author of Fearless Leadership Shares More from Her Closing Remarks on How to Execute a Culture of Peak Performance 26 Educating Your Customers about Hidden Risks in the B.O.H By Columnist Foster Frable 33 Quotables: Web Theory D E P A R T M E N T S 10 "Think Mobile First!" It's not about desktops anymore. Smart- phones and other handhelds have taken over as the gateway of choice for ac- cessing the Internet, and Google wants to make sure your website is mobile- ready. Read on to fi nd out the best options for updating your platform and why Wasserstrom made it a priority. What Gets Scheduled Gets Done If you wake up without a pri- oritized plan for the day, you're already a step behind. Try orga- nizing by "day parts," or chunks of time dedicated to important priorities. A good day plan also includes white space. Give your- self time during the day to think strategically. So often it's in those moments of refl ection where the breakthrough thinking happens. Leadership Trainer Ryan Estis