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CEO's Corner Surveys, Shows, and More We're here today to discuss surveys and shows. Surveys: We have completed the 2012 HRO Today Global Magazine RPO Baker's Dozen Customer Satisfaction Survey, and, once again, it was a wild ride. Responses to the most iconic survey in recruitment process outsourcing grew by an astounding 50 per cent. Note: This occurred as the market rejected an attempt by a competitor to run a competing survey exactly the same weeks as ours. Most distressing is that the competitor ran around touting its poll as the only "truly objective" survey ever to be performed in RPO. Problem for them: Since it had never been previously conducted, it could not possibly have any record of being "truly objective." The RPO Baker's Dozen is based entirely on customer satisfaction surveys (following best practices, our methodology grades the curve by throwing out incomplete or "vindictive" or "perfect" scoring responses, as they just are not real). With more than 900 responses, the 2012 HRO Today Global Magazine RPO Bakers Dozen Customer Satisfaction Survey boasts the largest body of survey research ever performed in the RPO market. This supersedes the previous record for the largest study of RPO buyers, which was, not coincidentally, also conducted by HRO Today Global. So, yes, we are feeling very good about the data and the quality of the research. We will be looking to publish trends data and presenting research at our upcoming conferences November 13 to 15 in Dublin, Ireland and April 30 to May 2 in Philadelphia. See the video results at: http://video.webcasts.com/ events/crmg001/43817. Shows: Two years ago, in a blog I wrote for Forbes on the Goldman Sachs case, I asked who within an organisation owns responsibility for "ethical culture." I am still not sure that anyone is answering that question, but here's another question: How do you achieve an ethical culture? And, if you have an ethical culture and a good reputation, how do you use this to drive recognition internally and to manage it for the benefit of your employment brand? These questions cross over from HR into the exciting and emerging field of corporate responsibility. On that front, Corporate Responsibility Magazine (also owned by SharedXpertise) will host the COMMIT!Forum in New York October 2 and 3 to address these and other questions about transparency and human relations and sustainability. Drawing more than 600 senior executives and CEOs last year, the COMMIT!Forum was the largest corporate responsibility event in North America. This year, we have embedded HR content in the Workforce Congress session of the event as part of the plenary sessions. HR leaders and CHROs: Do not miss the COMMIT!Forum. Visit www.commitforum.com for more information. [4] HRO TODAY GLOBAL | SUMMER 2012 Elliot H. Clark, CEO CEO: Elliot H. Clark Elliot.Clark@SharedXpertise.com Managing Director: Faye Holland Faye.Holland@SharedXpertise.com Editor-in-Chief: Dirk Olin Dirk.Olin@SharedXpertise.com Managing Publisher: Gale Tedeschi Gale.Tedeschi@SharedXpertise.com Managing & Online Editor: Debbie Bolla Debbie.Bolla@SharedXpertise.com Vice President of Research: Elizabeth Boudrie Elizabeth.Boudrie@SharedXpertise.com Vice President of Marketing: Bill MacRae Bill.MacRae@SharedXpertise.com Marketing Manager: Carina Tam Carina.Tam@SharedXpertise.com Contributing Writers: Russ Banham, Ethan Kline, Katie Kuehner-Hebert, Brent Skinner Webmaster: Michael Fernandez webmaster@SharedXpertise.com Subscription services: For subscriptions, renewals, changes, and back issues, email subscriptions@SharedXpertise.com. About HRO Today Global magazine HRO Today Magazine [ISSN #1541-3551] is published [10x] by SharedXpertise, LLC © 2012. All Rights reserved. URL: www.HROToday.com. Editorial correspondence and press releases: Dirk Olin, Editorial Director, SharedXpertise, 343 Thornall Street, Suite 515, Edison NJ 08837 or editorial@SharedXpertise.com. All letters should include the writer's email address and/or phone number. Business and advertising correspondence: : SharedXpertise, 343 Thornall Street, Suite 515, Edison NJ 08837, 732-476-6160. Subscriber services: SharedXpertise, 343 Thornall Street, Suite 515, Edison NJ 08837, 732-476-6160, Fax: 732-476-6155 or email subscriptions@SharedXpertise.com. Reprints: contact Foster Printing Service, 866-879-9144 or sales@fosterprinting.com. Postmaster: send address changes to SharedXpertise, 343 Thornall Street, Suite 515, Edison NJ 08837. Fax: 732-476-6155. Canada post: Publications Mail Agreement #40612608. Canada Returns to be sent to Bleuchip International, P.O. Box 25542, London, ON N6C 6B2. This magazine cover is printed on 80# Influence Recycled gloss and the inside pages on 50# Influence Recycled gloss, both with 10% post-consumer recycled content.