Race for the Heisman 64
Big Moments in Tiger History The 2005 season went
down in history as the year the Tigers had a legitimate Heisman candidate. The Athletic Media Relations office launched a highly- publicized campaign that matched college football with another deep South favorite - NASCAR. By the end of summer, DeAngelo Williams had his own "Race for the Heisman" promotion that included 1:24 scale die-cast cars with a special paint scheme.
Nearly 1,000 cars were mailed to local, regional and national media, but most notable was the fact that approximately 2,500 cars were bought by fans in just three days. A website was built, noting Williams' accomplishments, and eventually a full-size race car was donated and appeared at all Tiger home games. The promotion served its purpose, as Williams and the Memphis Tigers gained the national spotlight.
All-American DeAngelo Williams led the nation in rushing touchdowns with 22 in 2004. He finished his career as the NCAA's all-time leader in all-purpose yards.
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