Issue link: http://www.e-digitaleditions.com/i/62203
64 28 Contents BizEd JULY/AUGUST 2003 VOLUME II, ISSUE 5 8 DEPARTMENTS 4 From the Editors 6 Letters 8 Headlines 52 Technology 56 Your Turn 58 Bookshelf 60 Calendar 62 Classifieds 64 Spotlight Cover photo courtesy Enterprise Rent-A-Car FEATURES 16 Putting People First Andy Taylor knows that employees drive the long-term success of Enterprise Rent-A-Car. 22 The Made-to-Order MBA Custom-made business degrees serve specialty markets and offer students industry-specific knowledge and a unique perspective. 28 The Learning Curve Peter Ewell discusses recent strides in assessing learning outcomes in higher education and explores what still needs to be done. 22 34 The Creative Curriculum MBAs and executives learn that exercises in creativity help them find balance in their professional lives. 40 Dollars for Deans Deans spend more than a quarter of their lives raising money for their b-schools. The real challenges are setting priorities and looking toward future needs. 44 Camp B-School High school students attend summer camps designed to teach them business basics and wake their interest in business school. BizEd JULY/AUGUST 2003 1