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INTRODUCING Harvard Business Online THE WEBSITE OF HARVARD BUSINESS SCHOOL PUBLISHING IT'S EASIER THAN EVER TO FIND THE LEADING MATERIALS FOR BUSINESS EDUCATION! Harvard Business Online THE WEBSITE OF HARVARD BUSINESS SCHOOL PUBLISHING Published by AACSB International BizEd MISSION BizEd is the world's leading source for authoritative information, ideas, and insights related to international management education. EDITORIAL Tricia Bisoux Sharon Shinn Anne Graham The Magazine Group Bruce Tobin William Cotner Kim Leadford E-Mail: Lora Parker E-Mail: Roxanna Motchan E-Mail: HARVARD BUSINESS ONLINE PROVIDES NEW AND EXPANDED FEATURES FOR EDUCATORS INCLUDING: Targeted topic pages that highlight materials in each academic discipline. A powerful search engine that enables more robust searches plus the ability to refine your search within topics and by the availability of a teaching note. Authorized Faculty Access Professors at academic institu- tions can register for Authorized Faculty Access, which provides free access to thousands of download- able full-text cases, articles, and teaching notes in PDF format for examination purposes. Visit us and register today. www.hbsp.harvard.edu/educators BizEd (USPS 1884) is published six times a year by AACSB International— The Association to Advance Collegiate Schools of Business 600 Emerson Road, Suite 300 St. Louis, MO 63141-6762 Tel: 314-872-8481 Fax: 647-439-1394 www.aacsb.edu Copyright 2003 AACSB International ISSN number: 1537-338X Change of address: Notify publisher at least six weeks in advance, including mail- ing label from the most recent issue and the new address with proper ZIP code. Advertising: Acceptance of advertising for publication does not constitute approval or endorsement by BizEd or AACSB International. All advertising is subject to review for acceptability by the AACSB Inter national Communications Department. Acceptance and/or publication of editorial material in BizEd does not constitute approval or endorsement. Subscription rates: (effective October 1, 2001) Continental United States $72 per year; Canada $82 per year; Outside of North America $92 per year. Subscribe online at www.aacsb.edu/ publications/bized Standard A postage paid at Little Rock, Arkansas. POSTMASTER: Send address changes to BizEd, 600 Emerson Road, Suite 300, St. Louis, MO 63141-6762. 2 BizEd JULY/AUGUST 2003 Carolyn Y. Woo Doyle Z. Williams John J. Fernandes Co-Editor Co-Editor Executive Editor E-Mail: BizEd.editors@aacsb.edu Design & Production Art Director BUSINESS Advertising Sales Manager Advertising Sales Associate BizEd.ads@aacsb.edu Circulation/Subscription Associate BizEd.subscriptions@aacsb.edu Communications Director BizEd@aacsb.edu AACSB INTERNATIONAL Chair, Board of Directors Chair-Elect, Board of Directors President & Chief Executive Officer