Issue link: http://www.e-digitaleditions.com/i/90487
headlines Pearson Launches a College AN ARTICLE IN the September issue of BizEd predicted that, in the near future, corporations would begin offering their own MBA programs to the public—and that future has already arrived. This summer, publishing company Pearson announced that it is launching a higher education college in the U.K. Pearson owns Penguin and the Financial Times. The Pearson Business and Enterprise degree program has been developed in conjunction with companies such as BT, Cisco, Peter Jones Foundation, Atos, Sony Pictures, Lloyds of London, Nationwide, and L'Oreal. Students will graduate with a BSc degree validated by Royal Holloway and Bedford New College, part of the University of London. Students will study in a corporate environment at Pearson's offices in London or Manchester; they also will participate in a residential requirement at Royal Holloway's campus. The Pearson Business degree, as the company calls it, includes a guaranteed internship and a company-based mentor for every student. Annual tuition fees for the three-year program are £6,500 (about US$10,400). Students can earn their degrees in a three- year option that follows the traditional university mode; in a two-year accelerated format that includes summer Awards for BizEd BizEd recently has been honored with awards in three competitions designed for trade and association publications. The magazine took home six prizes in the 2012 Charlie Awards com- petition sponsored by the Florida Magazine Associa- tion. All awards were in 10 the association division of the competition, which recognizes excellence among Florida-based publications. The hon- ors include four Char- lie awards, which are equivalent to gold med- als: one for best theme issue for the January/ February 2012 edition on November/December 2012 BizEd classes; and in a four-year work- study program. David Bach, senior associate dean for executive MBA and global programs at the Yale School of Management, authored "We Need to Rethink…Everything" in BizEd's September/October 2012 issue. He thinks the Pearson degree highlights how the boundaries are blurring between for-profit and nonprofit degree-granting institutions. "A company like Pearson will instinctively approach the delivery of management education prag- matically, aiming for global reach and relying naturally on digital technologies that have already transformed its core business," Bach notes. "This poses a challenge for brick-and-mortar universi- ties. But leading universities and business schools have valuable assets that Pearson—so far—lacks, such as renowned faculties, trusted brands, broad recruiter networks, and vast extracurricular offerings that con- stitute a key part of any educational experience. So I wouldn't count out conventional universities and busi- ness schools. What is clear, though, is that competition is intensifying, and this will inevitably spur innovation. That's a good thing." Diversity January/February 2012 on Campus A Portrait of Four Schools Testing New Ways to Teach BizEd diversity; one for best ser- vice feature, "Coping With Millennials on Campus," which was written by the University of Arkansas' Steve Williams, Jim Beard, and Margaret Tanner and appeared in July/August 2011; one for best edito- rial, "Business with Pas- sion," written by co-editor BizEd • JANUARY/FEBRUARY 2012 • VOLUME XI, ISSUE 1 JASPER JAMES/GETTY IMAGES