Issue link: http://www.e-digitaleditions.com/i/90487
TWEET HOW Social Media: Social media is completely changing how business schools communicate with their students—but only some schools have gotten the message. IT IS BY STERLING MORRIS I 32 t's a typical Tuesday at Utah State University in Logan, where I attend the Huntsman School of Business. It's typical, at least, for an MBA stu- dent studying during the era of social media. My study routine is a clear example of how social media is transforming the act of communication. After my first class, I spend the morning in the library reading from a digi- tal textbook and working on homework projects on my laptop. I take a quick study break—I check my e-mail, but I know I'll find the real news on my social media feeds. First, I pull up my Twitter account on my smartphone—I check for Utah State University news by checking the #AggieLife hashtag. I see a tweet from a USU student that piques my interest: "#USU JCOM pro- fessor Matt LaPlante speaking NOW (1 p.m. at the TSC auditorium!) 'Out of Iraq,' event about effects of war #aggielife #utah." November/December 2012 BizEd ILLUSTRATION BY DAVE CUTLER