BizEd

NovDec2012

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global management education: the founding of self-sustaining degree-granting programs in countries ranging from China to Mexico to Kenya. T BY SHARON SHINN he changing face of global business is reflected in the changing state of global management education. Students around the world have an increasing number of options for where and how to attend school, whether they par- ticipate in online programs or enroll at the campus just down the street. Choices often have been narrower for stu- dents in emerging nations, but that is begin- ning to change. Today, more Westernized universities are setting up satellite programs in BRIC countries, as well as Africa, Indo- nesia, and Latin America. But another trend could have an even more profound effect on These programs are tailored to the eco- nomic realities of the region in terms of both content and structure. They are also, many times, created through partnerships between three interested entities: local governments, local businesses, and Western universities. Two international schools—IESE Business School of the University of Navarra in Barce- lona, Spain, and Georgia State University in Atlanta in the U.S.—have spent more than a decade helping bring management education to emerging economies and those programs are still going strong today. In other parts of the world, local universi- ties are responding to the critical needs of their regions. That's what happened when The American University of Cairo launched the right program at the right time. Like IESE and Georgia State, AUC is using business edu- cation to make a difference. BizEd November/December 2012 39

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