Specialty Food Magazine

Summer 2020

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

Issue link: https://www.e-digitaleditions.com/i/1256204

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Page 72 of 91

THE STATE OF THE SPECIALTY FOOD INDUSTRY | S3 Source: Mintel/SPINS Source: Mintel/SPINS by Channel Specialty food and beverage sales; all channels, 2017-2019 *Brick-and-mortar retail channel includes sales from natural, specialty, and MULO outlets as well as an estimate for specialty food perishables (PLU or random-weight specialty items sold in a supermarket's Bakery, Deli, Meat, and Seafood sections) sold in these outlets. In addition, these figures include estimated specialty food sales from Trader Joe's and Whole Foods Market (including their private label sales). Data may not equal totals due to rounding. **Online retail channel is estimated by Mintel Source: Mintel/SPINS U.S. Sales of Specialty Food— Retail, Foodservice, and Online Online** Foodservice Brick-and-Mortar Retail* Brick-and-mortar retail channel* Foodservice Mainstream stores Growth % 2017-18 Growth % 2017-19 Specialty food stores Natural food stores Online retail channel** Total specialty market Total $5,417 $34,830 $118,110 $158,357 (millions) 7.5 % 12.8 % 132.5 % 10.7 % 5.1 % 4.1 % 1.5 % 1.3 % 5.4 % 4.9 % 2017-2019 % Growth % Change In 2019, specialty sales from brick-and-mortar retailers reached $118.1 billion. Sales of specialty foods through foodservice channels, which hit $34.8 billion, grew faster than specialty sales in brick-and-mortar outlets—12.8 percent between 2017 and 2019, compared to 7.5 percent. Pre-COVID-19, specialty food consumers were increasingly spending more of their food dollars on food outside of the home. Online sales swelled to $5.4 billion pre-pandemic (see more on p. S8). The Size of the Specialty Food Market at Retail and Foodservice In the brick-and-mortar retail segment, growth has slowed in mainstream, specialty, and natural channels and natural/specialty retailers have seen several closures. Mainstream stores dominated in sales. Conventional supermarkets, along with mass merchandisers, accounted for more than 60 percent of all specialty sales in brick-and-mortar outlets in 2019. Walmart and Target continue to up their game with premium o¢erings and have publicly commented that they plan to go deeper with specialty assortments across various food and beverage categories. Editor's note: The market size for the specialty food industry has been calculated as follows: SPINS provides three-year scanner data sales for food, drug, and mass segments and natural supermarkets (excluding Trader Joe's and Whole Foods Market) for sales in 63 categories. To reach the U.S. sales total, Mintel adds estimated sales that weren't collected by scanner data. This includes PLU sales (excluding produce) through all channels, as well as sales through Trader Joe's, Whole Foods Market, and additional specialty food retailers.

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