BizEd

MayJune2014

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C.J. B U RTON RESEARCH How research is selected, conducted, and accessed could all be heading for a change. N ew accreditation standards. New digital technology. New insights into human behavior. Many factors are influencing the way scholars conduct, consume, and commu- nicate about business research today: ■ AACSB International's 2013 Accreditation Standards could have far-reaching effects on how faculty conduct research. Not only do the recently adopted standards recognize four dif- ferent faculty categories, and expect different research efforts within each, but they encourage schools to focus on innovation, engagement, and impact. As schools engage with their larger universities and surrounding communities, fac- ulty will find opportunities for multidisciplinary research that could lead to real impact in both business and academic settings. ■ Because electronic delivery formats have become more sophisticated and ubiquitous, faculty have discovered additional ways to read and share research. The open access publishing movement advocates for scholarly articles to be available for anyone to read without charge; social media technologies such as Facebook and Twitter allow faculty to post details about their scholarly endeavors and receive almost instant feedback. These factors could have a dramatic effect on the old models of academic publishing. ■ Business researchers are branching into less traditional disciplines to develop fresh insights about how companies work and why consum- ers buy. Fields such as positive organizational scholarship and neuromarketing have two added advantages: They're frequently multidis- ciplinary, and their results often can be trans- lated directly to business. Academic research has always been the life- blood of higher education, and that's especially true in business schools, where scholarship can deeply affect how enterprises are born, how organizations are run, and even how people live. Here, we take a look at how today's busi- ness research is being shaped by new standards, strategies, and subjects—all factors that will have profound effects on the ways intellectual contributions are designed and delivered. BY SHARON SHINN RESEAR Revolution 18 May/June 2014 BizEd

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