C.J.
B
U
RTON
BY TRICIA BISOUX
BUSINESS
RESEARCH
GOES
Public
28
May/June 2014 BizEd
M
ost business practi-
tioners are eager to
acquire new knowl-
edge that will help them build
their organizations, manage their
workforces, and improve their
leadership. Luckily for them,
business schools are produc-
ing that knowledge every day.
Unluckily, this research is often
published in esoteric academic
journals that few of them read
and is written in a language
they don't readily comprehend.
To ensure their faculty's
research is applied in the real
world, business schools—includ-
ing the four featured here—are
increasingly devising nontradi-
tional ways to deliver research
findings directly to practitioners.
By repackaging their research
for the world, they're bucking
the conception that academic
research is only for academics.
