Issue link: https://www.e-digitaleditions.com/i/414972
November/December 2014 3 www.feda.com 12 Preparing for 2015 and Beyond Find out why most companies often miss the mark when it comes to implementation and learn how you can avoid their missteps. 14 Opening & Closing Kick off the 2015 FEDA Convention with opening speaker Bill Taylor, the co-founder of Fast Company magazine. See who's closing. 24 FEDA at the NAFEM Show More on this year's Sales Box Lunch seminar, show highlights and The NAFEM Show Scholarship program. 34 Price-Cutting Economics Dr. Al Bates shares his tips on creating an effective pricing strategy—in addition to a free Excel template to help you evaluate your plan. 42 Sales Professionals: Take This Sales Superstar Potential Quiz 52 Do You Know How Often You are Out of Stock? Use this simple chart by Inventory Specialist John Schreibfeder to keep "A" items on the shelf. 36 Design It and They Will Come Taking a page from Google's playbook, WEBstaurant's new headquarters is just the right mix of cool office space and productivity haven. C O V E R S T O R Y November/December 2014 10 The Future of E&S One of the highlights of the 2014 FEDA Convention was the Young Execs panel discussion featuring Ace Mart's Jonathan Gustafson, WEBstaurant's David Groff and Burkett's Jameel Burkett. The three had tons to say on ecommerce, Millennials, and steps to greater efficiency in E&S. Here's the extended version. F E A T U R E S D E P A R T M E N T S Post Smarter Timing is everything when it comes to reaching your audience via social media. So when should you post? Developed by the com- pany Stay Classy, The Burrito Principle suggests that the best time to catch people is on their downtime. For example, try posting between 12:30 and 2:30 p.m., or even during rush hour between 5:30 and 6:30 p.m. 4 President's Message "Negotiating for Success" 6 Industry Insights "Reflecting on Channel Profits" Joe Schmitt, Rapids Wholesale Equipment 8 Association Highlights "Connect, Learn and Grow" 44 Foster Frable Food Display Cases