Issue link: https://www.e-digitaleditions.com/i/414972
24 FEDA News & Views continued on page 26 at The NAFEM Show February 19-21, 2015 Anaheim Convention Center Anaheim, California With more than 500 exhibitors displaying foodservice equipment and supplies, The NAFEM Show has it all for foodservice professionals: test kitchen demonstrations, technology forums, industry networking events and Grammy-award-winning entertainment. Join FEDA, along with hundreds of foodservice professionals, and take advantage of our special sales training program while you're there. If they're making it a priority to be in Anaheim, shouldn't you? FEDA Educational Opportunity at The NAFEM Show Box Lunch Sales Seminar "The SELL Process ™ —Your Offense" Friday, February 20, at the Anaheim Convention Center 12:00 p.m. – 1:30 p.m. (Luncheon will open at 11:45 a.m.) $45 per person (includes box lunch and beverage) Selling is a precious interaction with your customer that happens every day—on the phone, in the field and in your showroom. To be successful at it, your team must effectively connect, build trust and achieve a desired result. In short, it's all about preparation and execution. Cue popular FEDA sales trainer Don Buttrey, this year's Box Lunch Sales Seminar pre- senter. Based on his new book, The SELL Process, this seminar will provide practical tips and tools to help your sales team improve call success by using the pre-call planning process. Other learning objectives covered include providing partici- pants with an introduction on how to use the SELL Process pre-call planning tool to prepare for proactive and reactive selling situations. Gain an appreciation for the dynamic inter- action process that happens between buyer and seller. Learn the importance of preparation before tactical selling interac- tions. Receive a simple but profound tool to use for pre-call planning, and understand the value of ongoing training, prac- tice, and manager coaching to perfect your tactical selling skills. (Participants will receive a sharp, free stylus for their electronic devices from FEDA.) Take a break from the show floor to perfect your craft and eat lunch with your peers. FEDA's Box Lunch Sales Seminar is an ideal program for both your front-line salespeople and sales management and includes take-away tools and materials for your review. Note: Registration is required for this FEDA member event. Many thanks to our good friends at Hatco Corp. and Mike Whiteley, vice president of sales and marketing, for sponsoring this seminar. Early Access All FEDA members are receiving FREE Early Access registra- tion badges for The NAFEM Show. Show hours are 9 a.m. – 5 p.m. on Thursday; 9 a.m. – 5 p.m. on Friday; and 9 a.m. – 3 p.m. on Saturday. With the special Early Access badges, FEDA members may enter the floor at 8 a.m. on Friday and Saturday. This offer is good for any FEDA member employee. FEDA is grateful to NAFEM for this generous offer to the membership. Plan to stop by the FEDA booth (4140) for four good reasons: Visit with the FEDA staff and check out what's new in your package of membership benefits. Bring a potential member to learn more about FEDA. There's always a bowl of goodies and a chair to rest your feet. Check out our free CDs from past FEDA teleconferences and webinars.