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8 FEDA News & Views Association Highlights Connect….. Learn & Grow at FEDA Ray Herrick Executive Vice President ray@feda.com Need more information on how FEDA can help you? Contact me by phone at 800-677-9605 or by email. I am just about to turn 62 and ever since my freshman year of college, I've been involved with or worked for associations. What attracted me to this field was, and still is, the concept of people with mutual careers and industries, faiths, political persuasions, and special interests connecting with like minds. There's an association for everything. Here at FEDA, I've always insisted that it's the people you meet and the relationships you build that make FEDA the great association that it is has become. FEDA members are so generous with helping other dealers who are not direct competitors, and even direct competitors can be seen in friendly and helpful conversations at the FEDA Convention. How many cash and carry stores in FEDA started with a trip to Texas to visit and learn from the great folks at Ace Mart? So if you have something that you would like to learn about from another dealer and want help connecting with a knowledgeable FEDA member, call (800-677-9605) or email me. I am always eager to help members connect, learn and grow. Here are three FEDA Connections that should interest you as a dealer: FEDA's 2015 Annual Convention Are you looking for innovative ideas to invigorate your business? Then check out pages 14-16 to see what Carl Gustafson and Jay Ringelheim have in store for you March 25- 29 at the beautiful JW Marriot Desert Ridge Resort and Spa. The FEDA Convention offers a number of opportunities to glean from the best and brightest. There are top- notch speakers and workshops, informal talks with dealers and vendors during the breaks, dinners and social activities. And of course there is the ever-pop- ular Dealer Best Practices Roundtable Discussions. A lot of great connections are waiting for you at FEDA 2015! FEDA Box Lunch Seminar at The NAFEM Show Nearly 500 or more FEDA dealer professionals will meet for a sales training seminar entitled "The Sell Process ™ –Your Offense," presented by popular FEDA professional sales consultant Don Buttrey on Friday, February 20. You have to eat lunch anyway, so why not pick up some great sales tips! Many thanks to our terrific sponsor Hatco Corporation/ Mike Whiteley, vice president of Sales and Marketing. See pages 24-28 for more details. FEDA Online Training Connect with all that FEDA has to offer you with online training by taking a quick 15-minute tour of our website with FEDA staffer Amy Risinger (amy@ feda.com). It's amazing what FEDA has to offer your sales manager and sales team. Email Amy directly to set up your tour today. It's All About the Connections! Plan to Attend the 2015 FEDA Convention and Experience the True Benefits of Membership