Issue link: https://www.e-digitaleditions.com/i/787158
26 POWDER COATING, February 2017 I f your focus is design, planning, or marketing, make your plans now to attend GlobalShop 2017 on March 28-30 at the Mandalay Bay Conven- tion Center in Las Vegas, Nev. For 25 years, GlobalShop has served the indus- try as a vital platform for growth, educa- tion, and innovation. The show boasts the largest, most comprehensive array of store fixture companies and in-store so- lutions than any live event in the nation, making it a must for anyone involved in the retail design industry. The show is intended to be a knowledge base for retailers, consumer product companies, retail contract designers, and architects focused on retail design, shop- per marketing, visual merchandising, store design and planning, innovation, consumer insights, store operations, re- tail architecture, and more. Through ed- ucation, peer networking, and interac- tion with retail suppliers, you'll find ways to build your brand. With an audi- ence of more than 14,000 industry pro- fessionals, GlobalShop 2017 is also a top networking destination. In addition, your GlobalShop badge will allow you access to the Digital Signage Expo (DSE), which will be held simul- taneously in Las Vegas. DSE will be held at the Las Vegas Convention Center, making it convenient for you to attend both shows. DSE show floor hours are 10:00 a.m. to 5:00 p.m. on Wednesday, March 29, and Thursday, March 30. Highlights Conference. The conference program will include many sessions that will offer insight into upcoming trends and evolving consumer behavior. Topic- based, specialized conference tracks will give practical takeaways you can really use to improve your business. Visit the show website and plan which sessions to attend ahead of time to make the most of your time at the show. This year's keynote address, entitled "The American Experience," will be on Tuesday, March 28. The address will be given by Jacques Panis, president of Shi- nola, followed by a Q&A session with Women's Wear Daily (WWE) editor Maghan McDowell. Come hear about the experiences built in to the stores that make it easier for consumers to appreci- ate the brand and its core values. Expo. More than 600 of the industry's top retail suppliers will be displaying the latest solutions to help you stay competitive in the market. Get hands- SHOW PREVIEW GlobalShop hits the Strip The world's largest annual event for retail design and shopper marketing returns to Vegas in March. Alicia Tyznik Editor