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F E DA Strength Through Association Presentations Abundance is Our Future Tired of the doom and gloom that persists throughout much of the mainstream media?Then get ready to be inspired by keynote speaker Peter Diamandis, the CEO of the X PRIZE Foundation, a nonprofit focused on designing and launching large incentive prizes to drive radical breakthroughs for the benefit of humanity. Find out why Diamandis believes the future is going to be much better than naysayers think and"abundance for all is actually within our grasp. Featured Morning " Know More! Reputations In today's world of instant communication and social net- working, sharing ideas, opinions and information is more convenient than ever before. Unfortunately,what you and others post online, text, and even email is not limited to pri- vate networks and friend groups. Rather, there's a good chance that what you say online and what is said about you and your company is searchable and archived forever, says Sales Intelligence leader Sam Richter, a popular returning FEDA convention speaker. In"Know More! Reputations, will learn how to enhance your personal brand as well as how to manage your online presence and Google rankings. Be prepared to take notes.This presentation promises to be filled with lots of take-home value that you can implement right away. Uncommon Valor While conducting a patrol as team leader, Sal Giunta and his team were navigating through the treacherous ter- rain of Afghanistan's Korengal Valley when they were ambushed by a well- armed insurgent force. Even under intense fire,Giunta boldly advanced to fight the enemy, administering first aid to his wounded squad leader and saving another solider from being carried away by theTaliban. In this moving pres- entation, he speaks about the importance of teamwork, serv- ice before self and leadership in the face of overwhelming circumstances. Awarded the Medal of Honor for saving the lives of his squad,Giunta's life-or-death acts are an inspira- tional account of a true American hero. " you All-Industry Trends Think Tank Building on the conversation from the last FEDA meeting, the All Industry session is back.This time around, distribu- tion expert MikeWorkman,Distribution Professor Emeritus, Texas A&M University,will be asking the tough questions as he leads distributors, suppliers and other channel partners in individual round-table discussions.What are the most effective techniques you've employed to create demand in your marketplace?What are the two most significant changes in customer buying habits that have affected our channel profitability? Come prepared to discuss these impor- tant questions and others with your channel partners. (Distributors will be spread throughout the room to increase channel interaction.) Closing Speaker Sal Giunta November/December 201 2 21