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AssociationHighlights Expect Great Things from FEDA Education in Early 2013! D ealer-focused education is a major pillar of FEDA's mission and is at the top of the Association's priori- ties for early 2013. FEDA will host its Box Lunch Sales Seminar Friday, Febru- ary 8, at the NAFEMShowand FEDA has selected top-drawer speakers with vision and courage for its 80th Anniver- sary Convention, April 3 – 7, in SanAnto- nio, Texas.Check out the details on both programs belowand don't forget to take advantage of FEDA's online education tools atwww.feda.com. FEDA to Celebrate its 80th at the Ray Herrick Executive Vice President ray@feda.com Annual Convention You can expect great things at the FEDA Convention in 2013, which just happens to be our 80thAnniversary.This special occasion will be held April 3-7, 2013, at the new J.W. Marriott San Antonio Hill Country Resort and Spa. From the opening keynote by Peter Diamandis, author of Abundance, The Future is Better thanYou Think, to our inspirational closing message by Medal of Honor recipient Sal Giunta, you will leave this convention with a refreshed vision and courage to lead your compa- ny to a profitable future. We will also offer aThinkTank session on important industry trends and a follow-up session on profitability targets. Both will be led by popular distribution expert Mike Workman. Additionally,therewill be the ever popular "dealers only" round table discussion on the topics and issues that affect your bottom line. See pages 20-22 to learn all the great things that you can expect at FEDA's convention. MaximizeYour NAFEM Show Experience with Great Sales Training Have you registered your sales team for the FEDA Box Lunch Sales Seminar at the NAFEM 2013 Show? Professional sales trainer Joe Ellerswill be presenting "Good and Real—A Blueprint for Sales Success, " sponsored by MikeWhitely,VP Sales & Marketing at Hatco Corp. You have to eat anyway, so why not benefit from some convenient professional sales training at the same time. Attend the Box Lunch Sales Seminar at the Orange County Convention Center from 12:00 p.m.-1:30 p.m. on February 8. Lunch will be served starting at 11:45 a.m.Needmore information? See FEDA's NAFEM Show Guide on pages 30-34 for more details. Registration materials also have been sent to all FEDA members. Call the FEDA office if you have ques- tions (800-677-9605). To BuildWealth,You Must Build aWealth of Knowledge Popular sales trainer and past FEDA convention speaker Jeffrey Gitomer (BuyGitomer, Inc.) has always stressed that "in order to build wealth, you must first build a wealth of knowl- edge." In today's competitive economy, this insight has never been more true. We all need to bringmore to the table— other than the same product or service that everyone else offers.We all need to deliver knowledge and expertise to help the customer solve problems. That's where the value is. But as you know, it takes time and ded- ication to build knowledge and expert- ise to become a problem-solver.To assist our members in building their knowl- edge bank, FEDA has designed an continued on page 67 8 FEDA News & Views