Issue link: https://www.e-digitaleditions.com/i/92325
NAFEM Show continued Box Lunch Sales Seminar. In his presentation,"A Blueprint for Success, "he will discuss the importance of incorporating a sound sales process to boost sales efforts,which include defining goals and identifying real opportunities to push the sale forward. "Too often, valuable sales (and sales management) efforts are spent on things that just aren't real and this takes away from time that could be spent on growing profitable sales, " sales Ellers."To drive both good and real sales efforts, you need to add some sales science to the sales artistry of your team.You do this by making "process"part of your efforts…an approach that allows you to drive the right activ- ities to produce the results you want. " Key elements covered in the next FEDA Box Lunch Sales Seminar include a simplified sales planning matrix, three key planning questions, a target account list (and other tools specifically for sales managers) and a defined, quantifiable competitive advantage.When you put them all together, says Ellers, you get good sales results from real activities. If you would like your sales team to have a blueprint for sales suc- cess, then plan for them to attend FEDA's Box Lunch Sales Training program, Friday, February 8, at the NAFEM show in the Orange County Convention Center,Orlando, Fla. Note: Registration is required for this FEDA event. If you have not registered and need a form, call the FEDA office at (800) 677-9605. EarlyAccess All FEDA members are receiving FREE Early Access regis- tration badges forThe NAFEM Show. Show hours are 10:00 a.m. – 6:00 p.m. onThursday, 10:00 a.m. – 5:00 p.m. on Friday and 10:00 a.m. – 4:00 p.m. on Saturday.With the spe- cial Early Access badge, FEDA members may enter the floor at 8:00 a.m. on Friday and Saturday.This offer is good for FEDA member employees only. FEDA is grateful to NAFEM for this generous offer to the Association's membership. NAFEM Show Highlights Global Networking Event (GNE) The GNE, the NAFEM Show's kick-off event, gets things started Wednesday, February 6, at the Hilton Orlando and is open to all exhibitors and non-U.S. attendees. Tickets are free for non-U.S. attendees and $75 for exhibitors, and may be purchased when registering for the show. New Show Floor Reception Prior to heading out for dinner, stay for a special reception continued on page 34 If you are a member of a NAFEM allied industry organization, you may be eligible for a complimen- tary badge and up to $600 to offset travel and lodging expenses to/from The NAFEM Show. A list of potential benefits and eligibility requirements are below. The NAFEM Show Scholarship Program • Scholarship funds and complimentary badges are available to those who qualify. • Local attendees (individuals within 100 miles of the Orlando area and/or those without airfare expenses) are eligible to receive $300. • National attendees are eligible to receive $600. • NEW in 2013! Those who attended the show in 2011 are eligible to receive $200. Eligibility Requirements • Be a member in good standing of an allied organization. Currently be employed as a foodservice industry professional. • Reserve and stay in a hotel room under your name through Travel Planners (1.800.221.3531), The NAFEM Show's official housing coordinator. • Please note: Manufacturers reps (MAFSI) are not eligible for a scholarship. Plan to stop by the FEDA Booth (2674) for five very good reasons: • Visit with the FEDA staff and check out what's new in your package of membership benefits. • Bring a potential member to learn more about FEDA. • There's always a bowl of goodies for your sweet tooth and a chair to rest your feet. • Pick up some free educational materials. • Get a pocket notebook. • To receive a scholarship of $600 or $300, you must not have attended the show in 2011; however, 2011 attendees may apply to receive a $200 scholarship. To Apply Follow this simple process to apply for your free badge and scholarship: Register online at www.thenafemshow.org by Jan. 5, 2013. Select your association from the drop down menu under "source code." Complete all registration fields. To Collect Your Scholarship (reimbursement check): • Verify your attendance by swiping your badge at the NAFEM booth on the show floor. • Scholarship checks are distributed within 90 days of the show. 32 FEDA News & Views