University of Memphis Tiger football fan experience. The virtual guide contains photos, videos, bios and information about the Memphis football team.
Issue link: http://www.e-digitaleditions.com/i/37350
race for the heisman big moments in tiger history All-American DeAngelo Williams led the nation in rushing touchdowns with 22 in 2004. He fi nished his career as the NCAA’s all-time leader in all-purpose yards. MORE Th e 2005 season went down in history as the year the Tigers had a legitimate Heisman candidate. Th e Athletic Media Relations offi ce launched a highly-publicized campaign that matched college football with another deep South favorite - NASCAR. By the end of summer, DeAngelo Williams had his own “Race for the Heisman” promotion that included 1:24 scale die-cast cars with a special paint scheme. Nearly 1,000 cars were mailed to local, regional and national media, but most notable was the fact that approximately 2,500 cars were bought by fans in just three days. A website was built, noting Williams’ accomplishments, and eventually a full-size race car was donated and appeared at all Tiger home games. Th e promotion served its purpose, as Williams an d the Memphis Tigers gained the national spotlight. 2010 Memphis Football Experience 75