BizEd

NovDec2012

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bringing relevant academic research into the classroom. n Plan for future demand by making doctoral educa- Improving Accounting TWO PROMINENT accounting organizations believe it's time to overhaul the way the discipline is taught. This summer, the American Accounting Association (AAA) and the American Institute of Certified Public Accoun- tants (AICPA) jointly released a report created by the Pathways Commission on Accounting Higher Education, which they created to study the future of accounting education. The report, which was two years in the mak- ing, offers seven recommendations for how to improve accounting education and the profession as a whole: n Build the profession for the future by fully inte- grating accounting research, education, and practice. This will require integrating professionally oriented faculty more fully into the school's program, as well as Sharon Shinn for the May/ June 2011 issue; and one for best regular depart- ment, Technology, written by co-editor Tricia Bisoux. Bisoux also won a silver for the feature "Collaborative Efforts," which was published in March/April 2012, and a bronze for her March/ April editorial "What's Your Superpower?" In addition, BizEd received three honorable mentions in the Tabbie Awards competition spon- sored by Trade, Associa- tion and Business Publica- tions International (TABPI). Two were for feature articles: "Coping with Millennials on Cam- pus" was recognized as a top how-to article; "Lives, Not Just Livelihoods," tion in existing programs more flexible and by explor- ing alternative paths to terminal degrees. n Reform accounting education so that teaching is more respected as a critical component. The commis- sion recommends that schools increase reward, recog- nition, and support for high-quality teaching and that they better connect tenure with teaching excellence. n Develop curriculum models, learning resources, and faculty development initiatives to support a cur- riculum that reflects today's global and tech-savvy busi- ness world. This requires reaching out to the accounting community for input on developing relevant curricula. n Improve the ability to attract high-potential, diverse entrants into the profession by emphasizing the value of accounting to the broader business com- munity and finding ways to enhance the reputation of the profession. Schools might consider transforming the first course in accounting to give top students a clearer vision of what an accounting career can encompass. n Create mechanisms for collecting and dissemi- nating information about the markets for accounting professionals and accounting faculty. This includes pro- jecting future supply and demand for both students and professors of accounting. n Establish an implementation process to address these recommendations and sustain future efforts. The full report can be found at commons.aaahq.org/ files/0b14318188/Pathways_Commission_Final_Report_ Complete.pdf. which was written by for- mer Notre Dame dean Carolyn Woo and pub- lished in the May/June 2011 issue, was listed among the top-25 fea- tures. The magazine also received an honorable mention in the special focus category for the Sep- tember/October 2011 issue, which was devoted to curriculum reform. The Tabbies are open to Eng- lish-language business-to- business print and online publications worldwide. Finally, Shinn's "Busi- ness with Passion" won a silver award in the 2012 EXCEL Awards competition sponsored by Association Media & Publishing. The competi- tion honors excellence in association media. BizEd November/December 2012 11

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