Issue link: https://www.e-digitaleditions.com/i/1067339
32D January 2019 Tablets & Capsules Daily Wellness product labels now include a notification stating that the supplements are protected by TruTag. This is this first such co-branding in the nutraceutical industry. "Most companies, in my experi- ence, don't want to broadcast what kind of product security mechanism they use because they fear bad actors might figure out how to copy or remove it," said Mansfield. "And, really, that is a well-founded fear because, for many years, typical package security solutions have been easily copied or destroyed, which prompted frequent technology turn- over in the industry over the last cou- ple of decades. And when those newer technologies become compro- mised, the cycle begins again. What we and Daily Wellness have sur- mised is that letting potential oppor- tunists know that TruTag microparti- cles are in the product can act as a deterrent because it's too complex of a solution for anyone to unravel and attempt to duplicate." T&C cations needed for regulatory clear- ance made it a very simple choice." The ease with which the micro- particles can be incorporated into an existing product formulation allows companies to quickly deploy this on-dose security solution. According to Mansfield, if a dietary supplement is fully developed and already on the market, the pilot testing takes one to three months to perform. Kwock pointed out that the microparticles also provide market- ing benefits. "In addition to protect- ing our customers and minimizing problems in our distribution chan- nels, our exclusive international sales partners love this added secu- rity feature, which gives us an edge during negotiations." A value-added feature After integrating the microparticles into the company's manufacturing p r o c e s s , K w o c k w a n t e d D a i l y Wellness customers to know that their supplements included an on-dose authentication feature. As a result, TruTag Technologies Kapolei, HI 808 878 8247 www.trutags.com Daily Wellness Honolulu, HI 800 988 4869 www.dailywellness.com This article is adapted from the webinar "Protecting dietary supple- ments from adulteration and coun- terfeiting with edible security tags," which took place June 21, 2018. It can be accessed at: http://bit.ly/ TrutagDailyWellnessWebinar. Customized Fill Release in Gelatine Soft Capsules Revolutionary Release Fast release and reduced cross-linking Reliable Release Reduced cross-linking Standard Release Improved shelf-life and stability Release profile Enteric Release One-step-production of truly enteric capsules GELITA USA · Sioux City, IA · www.gelita.com · service.na@gelita.com