Issue link: https://www.e-digitaleditions.com/i/135744
Recruitment Relocation Predictive analytics can be used to determine whether a candidate clicked a link to a client's website because the job opening was posted on a job board or because the client positioned its brand visibly within social media, backed up by the right ads in the right places. hiring strategy. For example, if the leadership has determined that we are not going to fly a certain route as frequently, that might impact staffing levels at that airport." Johnson is working on a plan to provide hiring data per role and location to the airline's network planning team, which has predictive analytics tools on scheduling routes per customer demand. That way, Johnson can marry up historical staffing data and trend analysis with network trends to better determine Delta's workforce planning needs. "I am not likely to invest in expensive workplace planning tools," he says. "At Delta, most of our investments are in our onboard product and the customer experience, so when it comes to back-office tools, especially in the HR world, we have to be creative and innovative." Where Providers Come In RPO providers can play an important role in the use of predictive analytics, says Johnson. Delta works with PeopleScout in Chicago. RPO providers have the ability to look across their historical trends, but also predicting future trends on the entire client base and see broader market trends in terms of talent shifts and talent migration, which can give their clients migration of talent," Johnson says. "Historically you might have a much bigger picture than just looking at their own data, had trouble filling jobs or finding talent in specific locations. Johnson says. "For example, an RPO provider can use data from With predictive analytics, you can also deliver information back all of their clients to see trends happening in the marketplace, to the business and hopefully tie in with what they are doing." such as engineers disappearing out of Arizona and a bunch of engineers coming to Texas, and then inform each client about For instance, Delta hires hundreds of people at numerous these trends as they are pertinent to the business," he says. airports during peak seasons, and the airline might use people who are already part of its seasonal workforce pool. "Using Rebecca Callahan, president of RPO for Randstad Sourceright analytics, I want to be able to see how we have trended summer says predictive analytics is becoming increasingly important over summer at each airport," Johnson says, "but I would also for understanding how candidates choose to apply for jobs on like to find out from leadership any anticipated short-term or client websites. For example, analytics can be used to determine long-term operational adjustments or other internal or external whether a candidate clicked a link to a client's website because factors that might impact these trends and put those into the the job opening was posted on a job board or because the client calculator, as well to see if we need a different or more flexible positioned its brand visibly within social media, backed up by MAY 2013 | www.hrotoday.com [35]