Issue link: https://www.e-digitaleditions.com/i/138053
Talent Management Do you market to people? Hire people? Manage people? Research executives are increasingly taking advantage of the unique benefits people? Recruit people? Work with people? of the CRM as a platform to track the history and data points of its If you do, you've probably heard the term big data thrown around a bit. The stories of how market research harnessed the massive quantities of data that Target had on its customers' purchasing behavior to accurately predict a young woman's pregnancy. IBM is combing through 600,000 pieces of medical evidence, 2 million pages of text from 42 medical journals and clinical trials in the area potential applicants in the form of finely tuned, talent pipelines. The promise and the problem lies within its execution as a solution. Which is why it's crucial for CRM and social data advocates to state unequivocally, that it's not how big your data sets are, it's how sustainable the data quality is over an extended period of time. The proper methodology to maintain the data is also equally important. of oncology research, and 1.5 million patient records to identify The broad term data is essentially more so about building common causes and possible cures for different types of cancers. knowledge to properly influence the decision-making process of The power that exists inside the little bits of data that organizations today's workforce and the organizations who hire them. While the collect from our purchasing behavior, our social activities and yes, data is easy enough to collect these days, it comes from not just our educational and career paths, has started to make waves in one fire hose, but several at a time. Building a process around how talent acquisition as a potential game changer. that data is stored, who has access to it, and yes, how to keep it In the talent acquisition industry, the potential of big data and access to off-the-shelf social aggregators combine through the use of customer relationship management (CRM) applications. Talent clean and easy to analyze, should not be a last resort; building the process should be the first step. Gerry Crispin, principal and co-founder of consulting practice JUNE 2013 | www.hrotoday.com [17]