Issue link: https://www.e-digitaleditions.com/i/138053
Recruitment ATS 2.0 Technology is pushing the market forward to offer recruiters the much sought after competitive advantage. By Kyle Lagunas Technology is driving a massive wave of change in the recruiting industry. Companies looking for a competitive edge in talent acquisition are rethinking their strategies. As a result, the role of recruiters is evolving rapidly. More than mere process administrators, the most successful recruiters have become savvy marketers and proactive salespeople. This paradigm shift is driving demand for more robust toolsets that can support the changing needs of recruiters. "We are no longer just pushing resumes and just sourcing candidates via job boards," explains Karen Samford, lead talent acquisition partner for digital marketing technology provider Silverpop. And from powerful sourcing engines to branded career portals, social analytics, and reporting tools—applicant tracking systems (ATS) are doing far more than automating administrative workflows. As Samford sees it, "Technology providers are finally offering the tools we need." [32] HRO TODAY MAGAZINE | JUNE 2013 So what's driving all these changes, and what are possible implications on your business? Social and mobile technology. The majority of recruiters are using social media—social networks, talent communities, blogs—to engage and attract talent. And though mobile recruiting is still in its infancy, hiring companies are increasingly offering mobilefriendly career portals and candidate experiences. While extent of use in both social and mobile recruiting varies, a greater trend is evolving as these strategies continue to gain traction. The most effective mobile and social recruiting strategies are drawing heavily from marketing best practices Susan Vitale, CMO of iCIMS, explains. "Companies are becoming less transactional in their methods of attracting and recruiting talent," she says. "Rather than looking on resume database sites or social media sites every time a position is open, organizations are becoming savvier about building talent