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HRO TODAY June 2014

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[ 32 ] HRO TODAY MAGAZINE | JUNE 2014 Talent Communities The 3 'R's for getting the most value from these candidate pools. By Erin Bazinet Recruiting Talent communities are an essential component of today's social recruiter's game plan. Not only do they provide a warm, inviting place for recruiters to connect and communicate with candidates, but they also facilitate crowd sourcing high-quality candidates. Just so we are all on the same page: Talent communities differ from career sites in their dynamic interactivity and their focus on building relationships between the recruiter and candidate. You can think of it this way: Career sites are an entry point for people to be introduced to your employment brand, get to know the basics about your company, apply to a job, and be invited to join your talent community. Your talent community is where you build relationships with community members, share valuable content, and engage people to stay involved with your brand. Career sites and talent communities are both necessary and valuable in the recruitment process. It's important to note up front that unlike most people's

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