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HRO TODAY June 2014

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[ 50 ] HRO TODAY MAGAZINE | JUNE 2014 How Hershey delivered a personalized employee experience. By Mike Yeagley Hershey Entertainment & Resorts (HE&R) was founded in 1927 when Milton S. Hershey elected to separate his chocolate manufacturing operations from his other businesses. With more than 1,600 full-time and 6,300 part- time and seasonal employees, HE&R owns and operates brands such as Hersheypark, Hershey Theatre, and The Hotel Hershey located in Hershey, Pennsylvania. Hershey has been a long-time user of Infor Infinium for financials and human capital management (HCM). Decision-makers recognized the need for a portal through which employees could access Infor Infinium's self-service functions. In order for employees to fully utilize the open enrollment capabilities of self-service, they would also need access to detailed information about their benefits options. HE&R began searching for a portal that would allow them to customize the type of data displayed on an individual user basis and provide access to human resources information and support 24 hours a day, seven days a week. We ultimately selected Infor Knowledgebase because the application allowed us to tailor the type of content presented based on the individual employee. Many other vendors claim the ability to do this, but the functionality relies on active directory accounts. We don't have those for all of our employees, so this software gives us the ability to drive what each user sees without using an active directory process, which was important. HE&R initially implemented the application in 2007 and upgraded to the latest version in 2013. The company wanted to remain current on the technology in order to leverage the latest developments and benefit from a new, cleaner look and feel. Using the module, HE&R now delivers anywhere, anytime access to critical human resources information, which is customized on an individual user basis. For example, a full-time employee would view different content than a part-time employee, as would a union employee versus a non-union employee. The software also provides HE&R human resources employees with pre-determined templates for how information can be presented, saving time and reducing the amount of development work required to disseminate the data. How Hershey delivered a personalized employee experience. Path to Self-Service HR Technology

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