Issue link: https://www.e-digitaleditions.com/i/330423
[ 34 ] HRO TODAY MAGAZINE | JUNE 2014 Tech Report Leveraging video interviewing for hiring is not a new concept, but fresh technology has allowed video to revitalize and reshape the hiring process. Video now plays a pivotal role in accessing talent pools, improving employer brand, and creating an attractive candidate experience—which is becoming more and more important in today's competitive market. In fact, a December 2013 study written by Montage and conducted by Google Consumer Surveys finds that 32 percent of individuals who rejected a job offer within the last year was primarily due to a negative experience during the hiring process. Video interviewing becoming more than a blip on recruitment's radar is clearly understood by the maturation of its benefits to improve sourcing, screening, and interviewing. Appeal to candidates. According to research by Montage, 75 percent of active job seekers surveyed agreed that the experience when applying or interviewing for a job influences their decision to work there. Organizations should be concerned with how their process operates. "[Candidates] view the employer to be more innovative and forward thinking, and they are more interested in the job as a result of that. They look at this opportunity and they say, 'Wow, if they're investing in technology in the hiring process, they're going to be investing in technology when I'm an employee, and that's good for me and my career,'" says Kurt Heikkinen, president and CEO of video interviewing solution provider Montage. Neil Cohen, vice president of organizational development and human resources at Affiliated Distributors, says that the use of video interviewing is now part of the process Virtual Reality Video's role in the hiring process continues to expand. By Audrey Roth