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HRO TODAY April 2013

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Talent Management Blending In A report on the fusion of traditional recruiting and contingent workforce management. By Teresa Creech With an unpredictable economy, forward-thinking companies are not just Approach, provides a business perspective based on quantitative and looking at cost savings any more. They are also focusing on initiatives that qualitative research covering more than 300 HR and procurement decision allow them to effectively use their workforce to gain market share and makers across all industries. Notably, it covers the drivers behind the increase profits. By having greater visibility of their entire workforce in the blended workforce push, the demands of implementation, the perceived short term, these companies are better equipped to build an on-demand business impact, and the role of technology. approach for achieving organizational effectiveness. And in the long term, these companies will be better able to optimize their resource population While we continually hear about the need for a blended workforce to best identify and position themselves for strategic opportunities with approach in industry media, the study reveals that it is gaining real world scalable solutions. traction. An understanding of the opportunities and challenges sheds light on how the blended workforce approach and associated solutions to This level of total talent visibility is one of the reasons that companies are support it are performing today and how they may evolve in the future. integrating strategies for traditional talent acquisition with contingent workforce management to achieve what is now widely known as a blended Providers Face New Demands workforce strategy. This strategy enables companies to be market leaders With visibility across the talent spectrum as the essential driver for not just by attracting the best talent, but by better balancing the talent the blended workforce approach, it is no surprise that companies are they have in-house. taking a careful look at their own capabilities in the area, as well as the capabilities of their managed service program (MSP) and recruitment Recently, Aberdeen Group released an analyst insight report on the process outsourcing (RPO) partners. The idea is gaining much interest in growing attention that companies are giving to the blended workforce both procurement and human resources, and in MSP in particular, the idea. That report, Driving a Blended Workforce Strategy: a Total Talent implications are compelling. [32] HRO TODAY MAGAZINE | APRIL 2013

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