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HRO TODAY April 2013

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Recruitment MSP Relocation The Sourcer's Stone Where you find your candidates can determine your success in keeping them. By Tom Boyle Companies around the globe are intent on reducing the impact of an So how exactly can companies avoid this situation and make sound decisions uncertain economy on hiring. When hiring budgets are thinner, HR that deliver real business value? professionals must continue to look for ways to make the most of precious recruitment dollars, all while positioning their companies for future growth. In fact, in difficult economic times, recruiting the best-fit talent becomes more crucial than ever. Good recruitment sourcing, in fact, is based on sound decision making and HR strategy. Yet every recruitment professional at some time in their career The answer is straightforward: Use hard data and employ analytics. Organizations must be able to see patterns in the data they have and use that information to guide their decisions about future spending. The problem is, though, that many talent management professionals still lack hard, factual data to be able to empirically identify the most effective sources of recruitment marketing. They share information about their "best sources" has witnessed the "ready, fire, aim" approach to sourcing. Panicky last- with colleagues, but much of this is anecdotal. The industry has relied on minute ad buys and stacks of resumes from unqualified candidates are only narrow studies of a few companies and a small number of recruitment a few symptoms of this method. Haphazard sourcing of this type impacts sources, as well as surveys of recruiters rather than hard data originating from company visibility and the success of the business. real recruitment systems. APRIL 2013 | www.hrotoday.com [51]

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