Issue link: https://www.e-digitaleditions.com/i/131821
Recruitment MSP Relocation Figures 2 & 3 Figure 4 Yet, a company career site offers more than just a group of job listings and a way to apply for positions. It provides a unified brand image, which can reflect the culture and history of an organization, beyond just a job description. A great career site can include encouraging messages from management, testimonials of employees and customers, information about company philosophy, and more. Because all this information is conveniently stored in one place, the candidate experience is amplified. In fact, the company career site is a "storefront" where a vital stage of recruitment begins. The conversion of a job seeker to an actual applicant happens at the career site no matter where the person started to hunt for jobs. Company information presented on the site helps the potential recruit decide whether he or she is the right fit for the job and organization, and can give the candidate the stimulus to apply for a position. Within this study, company career sites were the top online source of hires and the second most prevalent online source of interviews. This is a marked increase over 2012's Source Effectiveness Report that showed online sources provided 42 percent of all interviews and 28 percent of all hires. The bottom line: Online sources are more important than ever for successful recruitment marketing. Indeed leads the way with largest number of interviews, followed by company career sites for the top online recruitment marketing sources (see Figure 4). The company site provided the largest number of hires. This demonstrates that a strong company career site is a key element of a recruitment marketing portfolio. An appealing, high-quality company career site serves the candidate and the employer by making it easier for candidates to find and apply for jobs, and providing detailed information about the company, and in turn, helping engage best-fit applicants. Job boards. In this study, all job boards combined produced 54 percent of external interviews and 56 percent of external hires. However, those percentages do not tell the entire story. To understand the most effective recruitment sources, it is important to take a closer look at the source categories used in the study. Among all the online recruitment marketing sources that SilkRoad clients identified, only two— Indeed and Simply Hired—are job search engines. These differ from job boards in that they give job seekers access in a single search to potentially millions of jobs from thousands of sources across the Web. Even though there are only two specific search engines, they account for a disproportionate amount of recruitment activity: 38 percent of external online interviews and 29 percent of hires. To put the power of job engines in further context, these two sources alone (Indeed and Simply Hired) accounted for 33 percent of all external interviews and 24 percent of all external hires. APRIL 2013 | www.hrotoday.com [53]