Secure admission tickets at
www.anuga.com/tickets
COLOGNE, GERMANY,
OCT. 59, 2019
AMAZING
Meet old and new friends.
Priceless networking since 1919.
Koelnmesse Inc.
8600 West Bryn Mawr Avenue
Suite 410 North
60631 Chicago IL, USA
Telefon +1 (773) 326 9922
v.woods@koelnmessenafta.com
FALL 2019 19
trends & happenings
Do-Good Vending Machines
"Rounding up" purchases can offer an
easy way to be charitable. Honest Tea
beverage brand, owned by Coca-Cola, is
testing interactive vending machines that
enable shoppers to donate to charity as
part of its "Small decisions. Big impact"
campaign. At a time when 58 percent of
U.S. adults are more likely to try products
and services from companies that are
mindful of their environmental and societal
effects, according to Natural Marketing
Institute, these beverage dispensers may
be a powerful marketing tool.
Customers will have a chance to
increase their transaction amount with an
"Up Your Impact" purchase and vote on
philanthropic projects they'd like to support.
One hundred percent of the purchase
price of the beverage and any additional
donations will go to projects organized by
Fair Trade USA and the Organic Farming
Research Foundation, which Honest Tea
has partnered with for the past 21 years. At
press time, the machines were scheduled
to debut in New York, Philadelphia, Los
Angeles, and Maryland.
