T
he need to make behavioral shifts easy for consumers was underscored by food indus-
try innovators who are successfully bucking the status quo, during the Super Session,
Disrupt or Be Disrupted: Inside the Minds of the Innovators, at the Winter Fancy Food
Show in San Francisco.
A panel of disruptors discussed how their breakthrough ideas are
inciting a shift in what Americans eat and how they obtain food.
BY JULIE GALLAGHER
Innovators Make Healthy
Change Easy
Left to right: Rusty Schwartz, KitchenTown; Phil Kafarakis, SFA; Shannon Allen,
Grown; Pradeep Elankumaran, Farmstead; and Ethan Brown, Beyond Meat.
38 ❘ SPECIALTY FOOD MAGAZINE specialtyfood.com
