specialty food maker
S
ocial media is an invaluable tool for building awareness of niche brands. Facebook, Instagram, Twitter, and other
platforms, offer cost-effective ways to both reach the masses with authentic messaging and shareable content, and
foster one-on-one customer relationships that build brand loyalty. Here, three producers discuss their social media
strategies and objectives.
Specialty food makers explain how they're creating excitement and
forging bonds with customers on social media.
BY JULIE GALLAGHER
Brand Authority: Best Practices
for Leveraging Social Media
THE PANEL
Anouk Gotlib
Belgian Boys
Natalie Meza
Chuao Chocolatier
Hiroyuki Imanishi
Morinaga Nutritional Foods Inc./
Alove Yogurt
PHOTOS:
INDIVIDUAL
COMPANIES
Responses have been edited for clarity and fit.
72 ❘ SPECIALTY FOOD MAGAZINE specialtyfood.com
