Encyclopedia of Business
and Finance, 3rd Edition
Macmillan Reference USA | 2 volumes
June 2014
eISBN: 9780028662688
ISBN: 9780028662640
Designed for the non-specialist,
Macmillan's Encyclopedia of Business
and Finance covers general business
and finance topics in key areas such
as economics, information systems,
management, and more. With
contributions from noted academic
and business scholars, this third edition
covers complex business topics in a
clear and concise manner.
Users can:
• Review topical introductory
information which can be used for
further research and analysis
• Support interdisciplinary study
• Support Common Core State
Standards with the development
of literacy skills in social studies
Encyclopedia of Global
Brands, 2nd Edition
St. James Press | 2 volumes
June 2013
eISBN: 9781558628540
ISBN: 9781558622272
Encyclopedia of Global Brands, a complete
revision of the 1993/1994 Encyclopedia of
Consumer Brands, adopts a much more
international perspective, profiling 270
of the top global and emerging brands.
A-Z entries cover the evolution and
current market status of each brand and
include thematic tables of contents to
help students find the information most
important to them. Entries are
written in a case-study style that
highlights relevant details such as
the brand's origin, elements, identity,
strategy, equity/value, awareness,
and outlook.
Encyclopedia of Major
Marketing Strategies,
Volume 3
Gale
June 2013
eISBN: 9781414499222
ISBN: 9781414499215
This completely new, third volume of
Encyclopedia of Major Marketing
Strategies (formerly Encyclopedia of
Major Marketing Campaigns) explores
100 major marketing strategies for some
of the top global and emerging brands
from 2011 to 2012. Entries profile major
product/service, mobile app, social
media, brand development, packaging,
and television strategies, among other
types. Each essay provides a situation
analysis, information about the target
market, marketing strategy/tactics,
and outcome. Essays are aligned to the
strategic marketing framework, ensuring
that the marketing strategies can easily
be used in an academic environment
as case studies or illustrative examples,
often described as "war stories" by
professors.
High School Resources: Business
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BUSINESS
