Specialty Food Magazine

Spring 2020

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

Issue link: https://www.e-digitaleditions.com/i/1220124

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Page 24 of 75

CurlyTop Baker Wins #FancyFoodBoothContest CurlyTop Baker is the grand prize winner of the Specialty Food Association's #FancyFoodBoothContest, held earlier this year at the Winter Fancy Food Show. "It is important for us to continue to grow our brand by creating a memorable booth experience for our customers," says Angela Pepe, founder of CurlyTop Baker. "We feel that we accomplished this at this year's show." Show exhibitors were encouraged to enter the contest by filling out an online form and uploading a photo of their booth with the hashtag #FancyFoodBoothContest from their computer or Instagram, and following the Specialty Food Association on Instagram. An independent panel of judges evaluated the entries on creativity, composition, and originality. CurlyTop Baker will receive a $500 Amazon gift card and promotional prizes. "Our booth was designed to be eye catching, focusing on our company's branded theme of black and white polka dots with a pop of red," says Pepe. "The chic kitchen backdrop and chefs table topped with all the baking essentials lures the eye in." The Las Vegas-based cookie maker began as part of a vision of spreading joy to the area's homeless, one cookie at a time. Its cookies are made with real butter, pure vanilla, cage-free eggs, and are non-GMO. "Our passion for our product, our customers, and our mission is what makes CurlyTop Baker more than just a cookie," says Pepe. Olivarez Honey Bees doing business as Chico Honey Co. came in second place, followed by third place winner SF Bay Coffee. —Julie Gallagher Specialty Food Association Launches Member Help Line The Specialty Food Association has added a Membership Help Desk to its list of offerings. The SFA Membership Engagement Team is on hand Monday through Friday from 8:30 a.m. to 5 p.m. ET (excluding holidays) to answer any questions you may have as well as guide you to resources and member benefits. The line can be reached by dialing 646-878-0301. SF Bay Coffee Olivarez Honey Bees DBA Chico Honey Co. CurlyTop Baker SPECIALTY FOOD SPECIALTYFOOD.COM ASSOCIATION NEWS

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