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Pretty Packaging
Shemirani also says olive oil producers seem to have learned
how important attractive packaging can be for the sale of the
product at retail.
"Olive oil producers are now being more savvy with their
labels, because they understand that they're in such a competi-
tive market. The look of their bottle really has to be outstand-
ing for it to sell in kind of a sea of olive oils," she says.
Much like makers of organic and natural products have
improved their labeling to attract consumers, so to have olive
oil manufacturers come around to the concept.
"That's the trend that we're seeing, and we're loving it,"
says Shemirani. "We're so glad we're seeing that for olive oil
now. It's making it cool again. It's almost like making sure the
label is Instagram-able, which is great."
"We've been looking at trying to find a less expensive olive oil, but
we're just not finding one that's pure olive oil and not mixed with another
kind of oil," she says. "We're trying to hold back our prices as much as we
can, because olive oil has become a staple to our customers, and we think
it's important that staple items are very competitively priced."
102 ❘ SPECIALTY FOOD MAGAZINE specialtyfood.com
Mark Hamstra is a regular contributor to Specialty Food Magazine.
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