Carmel Magazine

Carmel Magazine, Spring 2018

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C A R M E L M A G A Z I N E • S P R I N G / S U M M E R 2 0 1 8 169 ferent medium or possess outstanding talent and they have to live and work within 60 miles." Why 60 miles? "It's an hour's drive. We want our artists to work in the gallery one or two days a month if they can. It's hard to ask some- one from further away to do that." When a potential customer walks in the CVAA's door, they're typically greeted by one on the artists whose work hangs on the walls. That brings an intimate, personal touch to the experience that other galleries that represent out-of-town artists just can't provide. "This is one of the only truly local galleries on the Peninsula," John adds. As if supporting the artists who call this area home wasn't enough, the Aliottis have taken on the task of promoting all Carmel Valley business- es. They've taken a two-pronged approach: a printed map and an online presence. "We print 25,000 maps each year," Shelley says. All businesses along the 11-mile stretch of Carmel Valley Road that runs from Highway 1 to just past the Village are listed, and display ads are available on a paid basis. It's a beautifully designed, user-friendly resource for visitors who might not be aware of what the valley has to offer. "If someone wants to know what's in Carmel Valley, they can go to the site or look at the map and they can find all the restaurants, all the bars, all the wineries, all the businesses, all the wed- ding venues and all the hotels," John says. The website,, expands the valley's reach to the entire World Wide Web. Why do the Aliottis go to the trou- ble to promote their colleagues in business? "As a gallery, we're trying to raise the level of all the businesses in the valley so that everyone benefits," John says. "We're not just wineries out here. We have ar tists and restaurants and amazing hotels." As leading members of the close-knit Carmel Valley community, John and Shelley Aliotti firmly believe that helping their colleagues is a path to prosperity for all. As the saying goes, "a rising tide lifts all boats." Visit the Carmel Valley Art Association at 2 Chambers Lane in the Center Street Marketplace in Carmel Valley Village. For more information, call 831/659-2441 or go to Today, the bright, airy and friendly gallery is the first business one sees upon entering the Center Street Marketplace. Sheila Delimont, "The Red Barn"

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