Issue link: https://www.e-digitaleditions.com/i/850954
E n s u r i n g a S t r o n g F u t u r e 60 | P a g e Public Communication – Key Focus Areas The key focus areas of Public Communications are Demonstrating Value, Water Supply and Reliability Messaging, Public Outreach and Government Relations. Demonstrating Value Padre Dam works hard day-in and day-out for the benefit of our community. However, our customers and the community do not always have a clear understanding of what we do and why. Many just see water coming out of the tap and may take it for granted. It's critical for us to help our customers understand the services we provide and demonstrate how we are effectively operating their system. The District provides information to our customers on the value of the services we offer but will work to strengthen its efforts to engage customers. The development of an online reporting tool to share performance measurements, successes and efficiencies with customers and other community stakeholders will help provide understandable information and even better transparency. Water Supply and Reliability Messaging Padre Dam's East County Advanced Water Purification Project is an important element of ensuring a reliable water future and in providing a local drinking water supply for our customers. The messaging for this project will be a key objective of the public communications over the next five years as the project moves into construction and implementation. The District has successfully provided an award-winning outreach program on this project to date. However, moving forward it is important to continue to educate our customers and provide the community with an understanding of the importance this project will have for our water supply and reliability. California continues to face cyclical droughts and this project could help to drought-proof up to 30 percent of the District's current water supply. Informing the community of the project benefits as well as construction impacts will be a significant objective of our public communications with this Plan.