Issue link: https://www.e-digitaleditions.com/i/850954
E n s u r i n g a S t r o n g F u t u r e 61 | P a g e Public Outreach Communications provides general District support to all other departments in the District and provides general customer outreach in the District. This outreach helps to build understanding of specific programs and projects as well as offering general information to the community through the District's website, branding, social media sites and other mediums. Public tours of the District's facilities have proven to be an effective means of educating customers and will continue to play a role in future outreach. Technology continues to change at a rapid pace. Ensuring we are keeping up with the technology customers are using to get messages will be important for this Plan. Additionally, working to upgrade the District's website to better match the way websites are used today will help ensure our customers have access to information in an easy to access way. Government Relations Government relations is more important than ever as California has faced increasingly stringent regulations and additional water-related legislation. The District's focus in this area will help increase political influence locally, within California, and at the Federal level in Washington, D.C. to help secure funding, favorable legislation and relationships to help protect the interests of our ratepayers. The District will continue to comment on the State's Long-Term Conservation Plan: "Making Conservation a California Way of Life" and make sure the interests of our community are heard and hopefully taken into consideration.