Specialty Food Magazine

Winter 2020

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

Issue link: https://www.e-digitaleditions.com/i/1194330

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Page 64 of 115

62 SPECIALTY FOOD SPECIALTYFOOD.COM Authentic Vietnamese Chicken Pho Broth www.mamalaskitchen.com 844-284-5444 Fancy Food Show Booth #6918 that a standard serving (approximately 33 grams) of leading American cookies contain eight to 14 grams of sugar. The latest iteration of a 33-gram serving of Rip Van Wafels Honey & Oats flavor has just 3 grams of sugar. Also, his wafels are GMO-free and have 120 calories instead of the average 160-190 calories in a similar- size packaged cookie or granola bar. "I did not want to contribute to Americans' problems with obesity or diabetes," he says. One of the ingredients to help achieve his goal turned out to be monk fruit extract, a zero-calorie sweetener grown in Southeast Asia. "The amazing thing about food is understanding the biochemistry of it and testing things through trial and error from a flavor standpoint," he says. "These building blocks unlocked solutions, making something that's perceived as sweeter than it actually is. By the time I graduated, it tasted very good." That was in 2010, the same year Pruisken raised $23,750 through a Kickstarter campaign. His initial idea was to start a food truck, but he abandoned it, realizing it would be smarter to concentrate on perfecting the formula. A food truck would only be a distraction from pursuing a wholesale business model. Pruisken partnered with an undergraduate friend, Marco De Leon, to draw up a business plan, which won PRODUCER PROFILE

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