WINTER
Sofi Awards
2020
ENTRIES OPEN FEBRUARY 3
RD
sofiawards.com • #sofiawards
Nielsen, VP, trends & marketing, CCD Innovation.
While widely recognized condiments like Cholula, Tabasco, and
Sriracha will continue to fill customers' baskets and drive sales, new
competition with worldly influence is gaining traction.
Destination Inspiration
More about flavor and somewhat of a lesser emphasis on extreme heat, hot
sauces celebrating global flavors are becoming a part of our everyday space
while giving customers a taste of both the new and familiar.
"Globally influenced sauces are a way for people to experience a
different place without even leaving home—it's really a cheap way to travel!"
Says Brandon Clark, co-owner of Clark + Hopkins, Artisan Pepper Sauces &
Bloody Mary Mixes in Virginia.
Hopkins, who visits and studies the cuisines of different countries,
captures and bottles their flavor nuances. Places like India, Ethiopia,
Laos, and the Yucatan Peninsula are high on his list of best sellers where
he exposes flavors like curry, Berbere, umami, and citrusy habaneros,
respectively.
At the Heatonist in Brooklyn, an Indian-inspired sauce was a quick
best seller. "Burn After Eating from the Karma Sauce Co. is a new favorite,"
says Chaimberg. "It contains ajwain seed, amchoor, which is dried green
mango powder and hing powder (a pungent mix of rice flour, gum arabic,
asafoetida, turmeric), and ginger extract.
Mazi Piri Piri Sauce
