WINTER 2020 59
VIRGINIA
FOOD & BEVERAGE EXPO
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Food & Beverage Expo
March 18, 2020
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which many people are already familiar with
from Indian street cars in New York, along
with dosa, which is a rice-based crepe that
also happens to be gluten-free. Samosas,
which often appear as an appetizer on Indian
restaurant menus in the U.S., are also a
popular grab-and-go food at the Deep Indian
Kitchen restaurants, Amin says.
The restaurants drive a strong lunch
business, and aim to target "adventurous
eaters," generally in the 45-and-under age
group, he adds.
Deep Indian Kitchen is currently
exploring the idea of adding a breakfast menu.
"The cuisine has a lot of different [breakfast]
options," says Amin. "We are looking at what
we can do with grab and go for breakfast."
Deep is also exploring opportunities to
add more locations in New York City, and has
a flagship restaurant under construction on its
headquarters campus in New Jersey.
Mark Hamstra is a regular contributor to
Specialty Food and Specialty Food News.
PHOTO: DEEP INDIAN KITCHEN