Issue link: https://www.e-digitaleditions.com/i/850954
Description Goal Finance and Investing Comply with debt service Coverage Requirements Debt Service Coverage greater than 1.2X Comply with Bond Disclosure Requirements Annual Continuing Disclosure Report posted by March 31 Minimize Borrowing Costs Maintain at least an AA credit rating Description Goal Financial Sustainability Occupancy Rate Above 80% annually Sponsorship Revenue 15% revenue increase by 2022 Event Area Revenue $200,000 by 2022 Call Metrics 90%+ Service Rate monthly Good Sam 9.0 annual rating Instagram Followers 5,000 by 2022 Facebook Likes 15,000 by 2022 Organizational Development Stream Engagement Weekly login; 12 articles and 2 discussions annually Award Applications 1 annually Work Camper Program Create development plan by 2018 Work Camper Program Implement applicant software tracking by 2018 Predictive and Preventive Maintenance Urban Forest Trim 80% of the trees in our Urban Forest by 2022 HVAC Units Perform quarterly maintenance at 100% Dynamic Vision Plan General Store Remodel Complete by 2020 Park Administrative Building Remodel Complete by 2020 Description Goal Demonstrating Value Engagement on Value of Water Provide at least 1 tour or class to customers on a quarterly basis Develop and maintain online reporting tool for performance measurements Develop in first year of plan and continue semi-annual updates Informational campaigns on water services Develop new messaging or tactic at least twice annually Water Supply and Reliability Messaging AWP Tours Minimum of 1,000 visitors per year AWP Outreach Positive customer feedback and continued increase in customer reach Water Supply Condition Messaging Develop messaging as needed based on conditions AWP Construction Outreach Messaging to impacted residents and businesses Public Outreach Enhance Outreach Use of new technology or online services for customers Provide updates to the District website New items monthly District Project communications Provide information to customers at least 7 days before work begins Media Relations Positive earned media on District stories Social Media Engagement Increased reach of message and customer engagement Branding Ensure District is presented positively & accurately in all representations District Reports (Water Quality, Annual Report & other required) Complete reports on time each year Web Videos At least 1 new services video per year; additional videos for social media PUBLIC COMMUNICATION Quarter 1st 2nd 3rd 4th PARK AND CAMPGROUND Quarter 1st 2nd 3rd 4th 1st 2nd 3rd 4th PADRE DAM MUNICIPAL WATER DISTRICT FIVE YEAR BUSINESS PLAN FY '18 - '22 QUALITATIVE PERFORMANCE INDICATORS AND GOALS FINANCIAL MANAGEMENT (Cont.) Quarter Ensuring a Strong Future APPENDIX A - 3