Who Buys Specialty Foods 2009 %
46
2010 % 63
65 60
78 74 67 61 52 47
$25K–$49.9K $50K–$74.9K $75K–$99.9K $100K+
Race/Hispanic Origin Black
Hispanic* White
Region Midwest Northeast South West
*Hispanics can be of any race.
47 59 66 76 81
63 81 61
55 70 62 67
Gender Female Male
Age
18–24 25–34 35–44 45–54 55–64 65+
Household Income Under $25K
57 49 48 38 43 41
34 41 52 48 62
42 57 45
43 43 45 52
60 71 65 53 49 55
43 56 64 67 75
54 62 58
54 60 61 60
Base: 1,500 adults aged 18+ with internet access
61 73 66 64 69 62
54 66 75 81 83
57 70 65
56 71 65 74
SOURCE: MINTEL
Two-thirds of all U.S. consumers have purchased specialty foods within the past six months, an increase of 11 percent over 2011 and a startling jump over the 46 percent who bought specialty foods in 2009. Women and those between the ages of 25 and 34 are more likely to purchase. The West and Northeast are the strongest regions, with more than seven in 10 consumers purchasing specialty foods.
TODAY'S SPECIALTY FOOD CONSUMER 2012 C3
47 44
PERCENTAGE OF CONSUMERS WHO BUY SPECIALTY FOODS All
64 54
2011 % 2012 % 59
66
67 63
